We Have a Story to Tell: Navigating Emerging Marketing Trends in Indigenous...
Written By: Sebastien Desnoyers-Picard and the Marketing Team at Indigenous Tourism Association of CanadaIndigenous tourism is amidst a renaissance, captivating travelers in search of genuine and...
View ArticlePOCAM’s Visible & Vocal Study 2023
Share Your Voice!POCAM’s Visible & Vocal Study is the preeminent study for BIPOC Canadian advertising and marketing professionals. Participation in this survey is voluntary, but your perspective...
View ArticleMentorship in Marketing: New Partnership Connecting Indigenous Learners to...
Vancouver, BC - The Raising Voices project, led by the Digital Marketing Sector Council (DMSC), has partnered with Influence Mentoring to mentor new Indigenous digital marketing learners who are...
View ArticleTop 2024 Content Marketing Trends All Marketers Need to Know
Written By: Fatima Zaidi, CEO and Founder of Quill & CoHostThis year, marketers across North America are looking for ways to be more intentional with their marketing spends while ultimately driving...
View ArticlePinterest and Wattpad Turn Gen Z’s Romantic Book Fantasies Into Visual Realities
What do Pinterest and Wattpad have in common? Gen Z. This Valentine’s Day, the two digital platforms joined forces to turn the traditional one-day celebration into a week-long love manifestation....
View ArticleYPR and C2MTL Collaboration Announcement
YPR is proud to announce its collaboration with C2MTL to spread the word about the conference here and elsewhere in the world. True to its mission of creating conversations that generate brand equity,...
View ArticleDitching the Degree: A Shift in Canadian Workforce Requirements
Written By: Hannah MacreadyGrowing up in Northern BC, Deanna Wampler, a citizen of the Haida Nation, was no stranger to the barriers Indigenous youth faced when seeking out post-secondary education....
View ArticleEmbracing Diversity: How PLATO Challenges Traditional Hiring Norms
Written By: Hannah MacreadyWhen Keith McIntosh started PLATO, a Fredericton-based software testing company, in the late 1990s, there wasn’t a lot of technology work being done in New Brunswick. Most of...
View ArticleWomen’s Day Op-ed: Standing on the Glass Cliff
Written By: France-Michèle Thomas, Vice President at Citoyen RelationsEvery year, in the lead-up to International Women’s Day, I impatiently wait for the themes that will focus on creating an inclusive...
View ArticleCanadian Marketers in Transition and Marketers from Under-Represented Groups...
TORONTO, March 6th, 2024 – The Canadian Marketing Association has announced the launch of the Digital Marketing Skills Canada (DMSC) program. The DMSC initiative is powered by Upskill Canada and is...
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Coors Light Goes All In to Bring Chill Vibes to Canadian Super Bowl Viewers
If we’ve learned anything this year, it’s that Canadians love the Big Game just as much as Americans do, with Super Bowl LVII ranking as Canada’s most-watched broadcast of the 2023/2024 season to...
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Meet the 2024 Hall of Fame Inductees
Our search for the 2024 Canadian Marketing, Advertising, Communication and PR Hall of Fame inductees is complete.The individuals on our final list have played a meaningful role in making Canadian...
View Article5 Essential Graphic Design Tips to Elevate Your Small Business’s Branding
Written By: Kenny Mak, Co-Founder of Indig DesignIn the competitive landscape of today's business world, graphic design plays a crucial role in shaping the identity and success of small businesses....
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How to Leverage AI to Transform Your B2B Marketing
Artificial Intelligence (AI) has transitioned from a mere buzzword to an essential pillar of business growth, as evidenced by its integration across various industries. As of 2024, an overwhelming 96%...
View ArticleNavigating Our New Cookieless World: Where Should You Start?
Third-party cookies have been essential to marketers since the creation of them in the early 90s. So much so that, the majority of marketing and customer experience leaders globally (75%), rely on them...
View ArticleAmazon Ads Expands Availability of AI-Powered Image Generation Capability to...
Written By: Aldonza Miranda, Amazon Ads LATAM & Canada PRAmazon Ads announces the availability of its image generation capability in beta to Canada. This generative AI solution is designed to...
View ArticleGowling WLG Canada Appoints Their First Chief Growth & Marketing Officer
Written By: Jennifer Black - Media Specialist, Gowling WLGFatima Israel has been named Gowling WLG Canada’s first Chief Growth & Marketing Officer. As a member of the firm’s Executive Committee,...
View ArticleChoosing the Right Marketing Agency for Your Business
Written By: Behdad Jamshidi, Founder of CJAM MarketingFor business owners, finding a good marketing agency is like walking through a field of landmines — agencies promise the world, charge a wide range...
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Why TurboTax Created a Short Horror Film About Tax Anxiety
Op-ed by: Gah-Yee Won, Head of Marketing Consumer Group at Intuit CanadaEvery tax season at TurboTax Canada, we get the opportunity to test new marketing tactics to reach our evolving audiences. This...
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APEX PR Makes Two Senior Leadership Promotions
Written by: Rachel Caria at APEX PRCelebrating 25-plus years in the industry, award winning independent PR agency APEX PR has unveiled a series of leadership changes. Jennifer Stein, previously Senior...
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